Modernizing Communication at Anand Rathi with Alcatel-Lucent Hybrid Technology

Organisation: 

Anand Rathi Share & Stock Brokers Ltd

Location:

Mumbai

Domain:

Stock Broking and Trading

Solution Offered: 

Alcatel-Lucent Hybrid PBX System

Overview:

Anand Rathi Share & Stock Brokers Ltd. is a prominent player in the financial services sector, providing online stock broking and trading services. The company’s vision is to lead in investment advisory, offering innovative financial solutions to its clients while maintaining high standards of ethics and professionalism. The group embraces values such as integrity, entrepreneurial zeal, and a customer-first strategy, blending this with digital innovation to stay competitive in the market.

Challenges:

Anand Rathi was encountering several issues with their existing SIP IP PBX system. Key problems included:

• Poor call quality and connectivity issues with SIP IP phones.
• Incoming caller IP problems and frequent disconnections.
• Difficulties in call transfers and outgoing calls.
• The need for upgraded technology that could support both digital and IP-based telephony, as well as improve communication across their main office and branch locations.

In addition, the company sought a cost-effective and aesthetically appealing solution that could also enhance communication across its on-premise and branch offices. Competing vendors also presented a challenge, necessitating careful evaluation and comparison of different solutions.

Solution:

To address these issues, Network Techlab proposed and deployed the Alcatel-Lucent Hybrid OXO Connect PBX System. This system offers the flexibility to support a combination of digital, IP, and analog phones, making it an ideal solution for Anand Rathi’s evolving needs.

The solution was chosen for its:

• Hybrid capabilities: Supporting both legacy analog and modern digital/IP phones, offering flexibility for future upgrades.
• Cost-effectiveness: A practical solution that met the client’s budget without compromising on quality or performance.
• Aesthetic appeal: The digital phones provided were sleek and modern, aligning with the company’s requirement for attractive and efficient devices.
• Enhanced communication: The new system improved the quality and reliability of internal and external communications, solving the previous issues related to call transfers, incoming calls, and outgoing call quality.

Benefits:

The implementation of the Alcatel-Lucent Hybrid OXO Connect PBX System brought several significant benefits to Anand Rathi:

• Improved Communication Efficiency: The solution drastically reduced issues related to call quality, incoming caller identification, and call transfers.
• Flexible and Scalable Technology: The system’s hybrid nature allows for both immediate functionality with existing analog phones and future upgrades to IP and digital systems.
• Cost-Effective: The client was provided with a solution that not only met their budgetary constraints but also enhanced their overall communication infrastructure.
• Enhanced Customer Service: By improving call management, the company could provide a better customer experience, minimizing downtime and issues during client interactions.

The deployment of the Alcatel-Lucent Hybrid PBX system at Anand Rathi Share & Stock Brokers Ltd. provided a seamless, cost-effective solution to their communication challenges. The system’s ability to integrate digital, IP, and analog phones allowed for a flexible and scalable communication infrastructure, improving both internal operations and client interactions. This case demonstrates the importance of adopting innovative, reliable technologies to stay ahead in a competitive sector like stock broking and trading.

Network Techlab (I) Pvt. Ltd.
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