Marketing has taken a new dimension in recent years of this 21^st Century where smart signages and video walls are dominating other techniques. Both of these marketing mediums have proved their worth in accurately connecting with the target audience of varied brands. The leverage? Well, let’s just consider its dual nature i.e. both audio and visual features. In this article, we will take a deep dive into the immense potential of these advertising/marketing techniques along with their attributes and the impact it has on every business out there.

But before we indulge in the features and advantages,  we have to understand the respective technologies.

What is a Video Wall to be specific?

In general, a video wall is a huge display of several smaller screens bound together smartly. LED tiles, LCD, laser displays, and back projection are some of the common types of display technology. A wide range of industry domains such as healthcare facilities, corporate firms, government agencies, retail stores, educational institutions, and hotel lobbies use video walls to best connect with their target audiences.

How does it function?

A typical video wall has a series of indistinguishable positioned monitors that may be used to show a single image or movie in a seamless loop. These special monitors can showcase content seamlessly because of a specialized hardware configuration. The main USP of this technology of such displays is the aesthetically slim framework of the unit itself. Sometimes the thickness of this frame alters the cost of the video wall system. It is also crucial whether the monitors can be organized into video walls without any additional equipment. The working technology at the moment is the serial connection of devices via the display port. The best digital wall solutions in India incorporate unmatched digital signage software to give businesses a hassle-free experience.

The Benefits of Video Walls for Businesses

• Hassle-free Installation: Businesses and Institutions opting for LED video walls get to choose their own creative space to position them according to their preferences. The reason being- these displays can be bent and customized to fit on curved or uneven areas such as corners or columns.
• Personalized Content can be Exercised: One can alter the content (that is to be displayed) according to their requirements; thanks to the content management systems. Once marketing teams learn how to operate, the job feels easy. Over the years, Network Techlab, serving as a reputable brand as a video wall solution provider in India, has guided its clients to best operate this system. And we are maintaining our legacy with the same zeal.
• Enhanced Consumer Interaction:  Interactive video walls engage directly with the target consumer segment, thus fostering bonds that increase the conversion probability to a higher level. This brings us to the next pointer.
• Boosted Sales and Revenue: When consumers better relate to the brand message and content, it is likely that they will buy the respective products/services. This is because it informs the target audience about the product description and cross-selling opportunities in a concise manner. Thus, this creates a high chance that the consumers stick to the brand for a longer period. In general, it is seen that brands best utilize this technology to not only highlight success stories and culture but also the limited period offers and discounts.

Well, that was a brief about Video Walls. Let us have some insights into the smart signages now.

What is a typical Smart Digital Signage?

Brands in metro cities in India like Mumbai, Bengaluru, Noida, etc incorporate smart digital signage to capture the attention of their target audience. Its basically the usage of digital screens to present dynamic content.

These screens can showcase anything- from promotional videos, and live social media feeds to interactive maps and real-time data. This overcomes the boundaries of traditional static signs i.e. inflexibility. Since smart digital signages are connected to a network, it allows brands and institutions to seamlessly update the content and manage remotely.

How Smart Digital Signages Function?

This technology operates through a combination of software and hardware. It consists of-

• LED display screens: to display clear and precise content to the audience. These can be positioned both indoors and outdoors as per the needs.
• Media Players: These devices are synced with the screens and are responsible for rendering the content.
• Content Management Systems: Just like Video Walls, these also have a CMS system that allows one to create, schedule, and manage content.
• Network Connectivity (local or private) to receive updates from the CMS.
• Interactive Elements and Sensors: Smart signages come with touchscreens and sensors, making provisions for better interactive experiences with the target audience.

Benefits of Smart Digital Signages

Their advantages resemble that of a typical video wall which includes-

• Versatile Content Management
• High-resolution displays with adaptive brightness and crystal-clear imagery
• Enhanced Interactive capabilities such as touchscreen integration, sensor technology, and customizable interfaces.
• Any legit installation in metro cities such as a digital signage solution Mumbai comes with real-time data Integration. This includes live feeds, data analytics, and API integration.
• Scalability and flexibility is also a factor why many businesses opt for this technology.

Conclusion

Investing in smart signage solutions or video walls is undoubtedly the best marketing strategy you can give to your business. Once you incorporate these audio-visual technologies, you will unlock new mediums to connect with your target consumers/audiences. And thus, it renders them to be a crucial element in this competitive era.

Embrace the power of smart signage and video wall solutions through our experts at Network Techlab today, and give wings to your marketing dimensions. We abide by unmatched quality hardware and software along with seamless installation that sets off your presence in the market with flying colors.

To learn more, feel free to contact Network Techlab especially when your goal is to get your hands on bespoke assessments. For more information feel free to share your feedback or service-related questions by calling +91 8879004536 or sending an email to info@netlabindia.com.