Network Techlab (I) Pvt. Ltd. helped the shopping mall to deliver real-time and on-demand information with SMART digital signage and kiosk solutions.
The Shopping Mall Industry Tuned To SMART Signage and Kiosk Solution That Transcends Their Conventional Viewing Experience Through Realistic And Compelling Content By Network Techlab (I) Pvt. Ltd.
Organisation
Viviana – Shopping Mall
Domain
Retail Industry
Location
Thane, Maharashtra
Solutions Offered
SMART Digital Signage and Kiosk Solutions.
Overview
Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource center for visually impaired.
With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 large anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane.
Challenges
The customer wished to deliver the information and branding of different offerings of the mall in the passage area. Earlier, banners and standees were placed which were not attractive and appealing. Hence the branding was not impressive.
What there was a need to innovate?
The purpose of this innovation was to establish a bond between the customers in the mall and the brands in the mall, their offers, and other crucial information. NTIPL proposed a 15 kiosk-based standalone signage. Initially, it was decided to install 15 single kiosks, however, after an intense discussion, they decided to keep the displays as single and duplex. So now the plan has changed into 5 nos. of duplex kiosks and 5 nos. of one-sided kiosks. This has increased the imaginative experience of viewing brands. When people walk around the mall from both sides, they get a better view and were delighted to watch the branding from all sides.
Conclusion
NTIPL was successful in completing the project as per the requirement of the customer and deliberately installed both single as well as duplex kiosks along with the logo of the customer. Hence people are now able to watch all the brands information on the digital signage. This has given wider application ideas for futuristic digital platforms in the malls especially in India.
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